Combined Media Solutions is Glue Media’s premier offering, specialising in delivering targeted results through all forms of community media for advertisers.
Better value for geographically targeted results
One of the biggest challenges in above-the-line advertising is ensuring that your message and brand is being broadcast to your target audience. Mainstream media, while it has a big reach, can be like firing a shotgun – hoping one of the pellets hits the target.
Community media is often overlooked in South Africa, and Glue Media has experience in assisting advertisers to gain better results through community TV, radio, print and online channels.
Some of the key benefits to using Glue Media in using community media are:
- You’re able to increase your geographic targeting of your audience, and gain much more exposure for your media budget
- Glue Media can aggregate across multiple community media entities, so you don’t have to worry about increasing the complexity of your media deal
- Glue Media can create the creative for your campaign without the need to involve expensive agencies
We work with and assist community media entities to make sure they know how to execute your campaign, and develop long-term, sustainable media relationships with these organisations.
From big business or agency to small business
Irrespective of the size of your budget, Glue Media can assist you in working with community media. We have dealt with large clients who have utilised a an array of community media organisations across South Africa, effectively gaining the benefit of a national campaign, while still keeping each interaction local, relevant and cost-effective.
We have also assisted small businesses in advertising and targeting people in their catchment area, ensuring that their media spend is not wasted on target markets outside of their reach and effectively increasing their advertising results.
Contact us today for more information on how we can integrate community media into your budgets and campaigns.